SecureSplit hires Heather Trevino as sales director

SecureSplit has named Heather Trevino as director of sales as the divorce financial platform pushes further into national growth. Trevino will lead new business across divorce professionals and firms while helping shape customer feedback and platform development.

Why it matters: - SecureSplit is expanding its reach among divorce professionals who need better tools to manage financial decisions in complex cases. - The hire adds a sales leader with experience in regulated, relationship-driven industries and a personal connection to divorce. - The platform is positioning itself as a clearer alternative to spreadsheets and disconnected workflows.

What happened: - SecureSplit named Heather Trevino as director of sales on July 29, 2026. - Trevino will lead new business growth across the U.S. for Certified Divorce Financial Analysts, family law attorneys, paralegals, mediators, financial professionals, wealth management firms, and teams ranging from solo practices to enterprise organizations. - Trevino will oversee the full sales cycle, including initial outreach, product demonstrations, onboarding, and long-term client relationships.

The details: - SecureSplit is a nationally available divorce financial platform built for professionals who guide clients through divorce. - The platform helps users model support, assets, settlement scenarios, and long-term outcomes from intake through resolution. - SecureSplit says the product is designed to help professionals evaluate options, surface risks, and guide clients through decisions that affect their financial future. - Jamie Lima, SecureSplit founder, said divorce professionals are facing more complex financial questions with tools that were not built for how the work actually happens. - Lima said Trevino’s relationship-driven sales background and personal connection to divorce make her a strong addition as the company expands nationally. - Trevino brings more than 15 years of sales and account leadership experience in highly regulated, relationship-driven industries. - Her background includes sales roles at Novartis, AstraZeneca, Meda, and UCB, along with an earlier role at Johnson & Johnson running corporate wellness programs across multiple company locations. - Trevino has built and managed professional relationships, led territory growth, developed customer education resources, and earned recognition for sales performance, peer mentorship, and strategic account development. - Her track record includes moving an underperforming AstraZeneca territory from No. 37 to No. 2 in regional performance in one quarter. - Trevino also earned top regional rankings across multiple product categories and recognition for resources that improved customer education and field performance. - Her prior work also included analytics and mentorship roles focused on data, planning, and relationship strategy. - Trevino said her own complex divorce showed her the financial, procedural, and emotional strain families and professionals face during the process. - Trevino said SecureSplit can help professionals manage cases, communicate financial information, and support clearer client decisions. - In the role, Trevino will work closely with SecureSplit’s customer success and product teams so customer feedback continues to shape the platform. - Trevino will also represent SecureSplit in industry conversations with organizations, professional networks, and divorce professionals nationwide. - SecureSplit says the platform is AI-enhanced and built for Certified Divorce Financial Analysts, family law attorneys, paralegals, mediators, financial planners, and wealth management professionals. - The company says the platform automates and structures key parts of the divorce financial process and reduces manual work. - SecureSplit says the product helps users move beyond fragmented spreadsheets and disconnected tools. - More information is available at the company’s website. - SecureSplit also maintains social channels on LinkedIn, Instagram, and Facebook.

Between the lines: - The hire signals that SecureSplit wants sales leadership that can speak to both professional workflow pain points and the emotional stakes of divorce cases. - Trevino’s background in pharma sales suggests SecureSplit values experience selling into specialized, regulated markets where trust and education matter. - The company is also tying growth to product feedback, which suggests sales and customer experience will feed into development priorities.

What's next: - Trevino will begin building new business relationships across the divorce and wealth-management ecosystem. - SecureSplit will likely use the new sales leadership to accelerate national expansion and deepen adoption among firms of different sizes. - Customer feedback from Trevino’s outreach is expected to inform future platform updates.